Winning With Local Service Ads

A talk by Navah Hopkins
Vice President of Strategic Marketing, Adzooma

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About this talk

Local Service Ads have gotten a lot of attention lately (as they should: they allow local businesses to pay per lead instead of per click with built in protections for the consumer and the brand. These ad formats can be upward of 50% cheaper than traditional search, and allow for both phone and form-fill leads, with the added bonus of future-proofed conversion tracking. Yet they also are time intensive to set-up and documentation on their rules of engagement have been shaky at best.

In this data-backed action item-oriented session attendees will learn:

☑️ How to set-up local service ads without falling into the pitfalls that can extend the sign-up process and stunt initial performance.

☑️ Infrastructure strategies to account for the new channel, ensuring that brands can earn business and reviews for their google my business (which is a ranking factor).

☑️ How to make this ad format work with your existing local SEO strategy and paid media campaigns.

This session is designed to give transparency and timelines to the Local Service Ads set up process, as well as help local brands and the agencies who serve them understand how they can fit within the existing marketing mix.

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Offering Local Search Summit attendees free Adzooma Essential accounts. Adzooma allows you to manage and automate your Google, Microsoft, and Facebook campaigns, audit your web presence, and grow your knowledge.

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