There is a lot of speculation on what the best tactics and methods are for scaling your organic traffic, but there is a simple hack that you can use to improve the engagement on your content that is rarely spoken about.
In an internal research study with the goal of attempting to understand what made people want to actually read a blog post or piece of content on a site, Nadya and her team gained a lot of insight into what makes people actually stay on a page longer.
In this talk, Nadya will share those findings, and also discuss the impact it had on multiple ranking factors that often go unnoticed. And here's a hint, it wasn't writing "5000 word articles".
After this session, you’ll be able to: