Structured Data Strategies for Local SEO

A talk by Crystal Carter
Senior Digital Strategist, Optix Solutions

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About this talk

Super charge your NAP. Double down on your social profile optimizations. Make your local landing pages sing.

In this talk, we will cover how structured data offers local SEOs an effective way to boost the visibility of website content and increase the sustainability of SEO as Google implements regular updates to the SERP environment.

With a strategic approach to structured data, you can add markup that enhances your existing local SEO efforts.

After this session, you’ll be able to:

➡️ Understand which combinations of structured data can help you achieve different local SEO goals.

➡️ Apply a layered approach to structured data implementation.

➡️ Access a number of tools to audit structured data opportunities.

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