Creative Strategies for Local Businesses to Convey Expertise, Authority, and Trust

A talk by Lily Ray
Sr. Director, SEO & Head of Organic Research, Amsive Digital

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About this talk

E-A-T (expertise, authoritativeness, and trustworthiness) is not only important for major brands, it is also crucial for local businesses. However, the tactics used to convey E-A-T throughout the local SEO landscape can be unique from those employed by bigger brands. Learn creative tactics your business can use to improve its perceived E-A-T, which not only helps with SEO performance, but can improve conversions and the overall reputation of your business.

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