Don't Just Wait for Customers to Google You. Go Find Them!

A talk by Rand Fishkin
Co-founder & CEO, SparkToro

Register to watch this content

By submitting your email you agree to the Terms of Service and Privacy Statement
Watch this content now

Categories covered by this talk

About this talk

Search can be a great channel for many businesses, but it is far from the best or only one available. Should you pour dollars and effort into ranking well for relevant terms? Yes. Are your competitors doing the same thing? Absolutely. Can you always beat them? No. Moreover, in many sectors, a majority of customers don't Google generic keywords and then decide to buy, but rather, search for a particular business name (or worse, never search at all). To reach them, you'll need a different set of tactics, one Rand will lay bare in this simple, strategic and tactical presentation.

Want access to all the recordings?

Upgrade to our VIP pass to get recordings for all sessions over the 3 day event. Then watch later and share with your team.


Our Amazing Sponsors