Does Local Listings Management Still Matter?

A talk by Greg Sterling
Vice President of Market Insights, Uberall

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Local citations/business listings consistency used to be the consensus number #1 local search ranking factor a few years ago. Cut to today: many local SEOs dismiss listings management as unnecessary -- even wasteful. While GMB has gained importance at the expense of other factors, listings management is still an important local marketing tool. Greg Sterling, Uberall VP of Market Insights, will unpack findings from a large study more than 100,000 locations in the US and Europe, showing that listings management can still positively impact local search visibility and engagement.

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