Schedule


Our lineup will knock your socks off.  Join 30+ experts speaking for 3 days about local search marketing and more. 

2021/09/28

Local Search Ranking Factors 2021

28 September 2021, 02:00 PM
Darren Shaw Founder, Whitespark
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Don't Just Wait for Customers to Google You. Go Find Them!

28 September 2021, 02:30 PM
Rand Fishkin Co-founder & CEO, SparkToro
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Visual Hacks to Improve On-page Optimization

28 September 2021, 03:00 PM
Nadya Khoja Founder, This Is Nadya
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Local SEO Jeopardy

28 September 2021, 04:00 PM
Dana DiTomaso, Greg Gifford, Joy Hawkins & Darren Shaw Kick Point, SearchLab Digital, Sterling Sky & Whitespark
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Awesome and Actionable GMB Audits

28 September 2021, 04:30 PM
Amanda Jordan Director, Local Search, LOCOMOTIVE Agency
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Content Marketing with Video: An Untapped Medium for Businesses

28 September 2021, 05:00 PM
Sam Oh VP Marketing, Ahrefs
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1 Hour Lunch Break!

28 September 2021, 05:30 PM
Lunch Time
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SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast

28 September 2021, 06:30 PM
Aleyda Solis International SEO Consultant & Founder, Orainti
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Structured Data Strategies for Local SEO

28 September 2021, 07:00 PM
Crystal Carter Senior Digital Strategist, Optix Solutions
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Digital PR for SMB's: Public Relations < Public Relationships

28 September 2021, 07:30 PM
Craig Mount Owner & SEO Strategist, Classy Brain
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How to Build Links Through Local Sponsorships: A Win-Win for Improving Rankings and Helping Local Organizations

28 September 2021, 08:00 PM
Sallie Clark Business Development Manager, Zipsprout
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15 Minute Break

28 September 2021, 08:15 PM
Coffee Break
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Winning With Local Service Ads

28 September 2021, 08:30 PM
Navah Hopkins Vice President of Strategic Marketing, Adzooma
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Essential & Everywhere: Ecommerce for Local Businesses

28 September 2021, 09:00 PM
David Mihm Founder, Tidings
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GMB Listing Review & Website Clinic

28 September 2021, 09:30 PM
Tomas Acuna, Allie Margeson, Nick Pierno & Darren Shaw Whitespark, Whitespark, Whitespark & Whitespark
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2021/09/29

Accessible (Yet Effective) Content Promotion Strategies

29 September 2021, 02:00 PM
Brian Dean Founder & SEO Expert, Backlinko
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How To Pivot Your Facebook Advertising In A Post iOS14.5 World

29 September 2021, 02:30 PM
Duane Brown Founder & Head of Strategy, Take Some Risk
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Redoing Your Website: Avoiding Pitfalls, Chaos, and Setting $$$ on Fire

29 September 2021, 03:00 PM
Dana DiTomaso President & Partner, Kick Point
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Leaky Lead Funnel? Convert More Conversations to Clients in 5 Steps

29 September 2021, 03:30 PM
Maddy Martin Vice President of Marketing, Smith.AI
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15 Minute Break

29 September 2021, 03:45 PM
Coffee Break
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Automation in SEO: Time Savers for the Busy Search Marketer

29 September 2021, 04:00 PM
Nati Elimelech Technical SEO Lead, Wix
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How to Boost Organic Traffic That Converts Using Featured Snippets

29 September 2021, 04:30 PM
Himani Kankaria Content-driven Marketing Consultant, HimaniKankaria.com
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Improving Key SEO Drivers at Scale

29 September 2021, 05:00 PM
Joel Headley Director of Local SEO and Marketing, PatientPop Inc.
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1 Hour Lunch Break!

29 September 2021, 05:30 PM
Lunch Time
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Leveraging GMB Conversion Features: Messaging & Booking

29 September 2021, 06:30 PM
Allie Margeson Director of GMB Services, Whitespark
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The 9 Systems Every Agency Needs to Grow and Scale

29 September 2021, 07:00 PM
Dev Basu CEO, Powered By Search
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10 Tips for WINNING CRO Experiments

29 September 2021, 07:30 PM
Ayat Shukairy Co-founder, Invesp CRO
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Fighting Back: How to Identify Fake Reviews and Take Down Your Spamming Competitors

29 September 2021, 08:00 PM
Curtis Boyd Founder, The Transparency Company
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15 Minute Break

29 September 2021, 08:15 PM
Coffee Break
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Does Local Listings Management Still Matter?

29 September 2021, 08:30 PM
Greg Sterling Vice President of Market Insights, Uberall
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Finding Your Tribe: Social Media Marketing & Community Building for Small or Niche Businesses

29 September 2021, 09:00 PM
Diana Richardson Social Media & Community Manager, Semrush
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Removing Friction to Gain Results

29 September 2021, 09:30 PM
Aaron Weiche CEO, Leadferno
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2021/09/30

Diversity and Inclusion in Digital Marketing

30 September 2021, 02:00 PM
Areej AbuAli, Shani Gwin & Rejoice Ojiaku Papier, Gwin Communications & Incubeta NMPi
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Getting Started in E-Commerce: Key Lessons from Brands that Pivot

30 September 2021, 02:30 PM
Kevin Kapezi SEO Specialist & Co-founder, Growthack Digital
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Creative Strategies for Local Businesses to Convey Expertise, Authority, and Trust

30 September 2021, 03:00 PM
Lily Ray Sr. Director, SEO & Head of Organic Research, Amsive Digital
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15 Minute Break

30 September 2021, 03:45 PM
Coffee Break
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Local SEO Bingo!

30 September 2021, 04:00 PM
Virtual Bingo
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The Total Idiot's Guide to High-Converting Copy

30 September 2021, 04:30 PM
Joel Klettke Conversion Copywriter & Founder of Case Study Buddy, Business Casual Copywriting
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Serious Client Retention: How to Keep Your Digital Clients for 10+ Years

30 September 2021, 05:00 PM
Susan Staupe Digital Marketing Director, CG Marketing Group
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1 Hour Lunch Break!

30 September 2021, 05:30 PM
Lunch Time
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Make Your Images Worth A Thousand Words

30 September 2021, 06:30 PM
Joy Hawkins Owner & Founder, Sterling Sky
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How to Not Suck at Enterprise Local SEO

30 September 2021, 07:00 PM
Rachel Anderson Director of Web Intelligence, Local SEO Guide
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Google Search Console API + Google Data Studio: Big Data + Laser Focused Context for the Win

30 September 2021, 07:30 PM
Noah Learner Product Director, Two Octobers
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15 Minute Break

30 September 2021, 08:15 PM
Coffee Break
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The Quick Guide to Justifications in GMB

30 September 2021, 08:15 PM
Claire Carlile Founder & Marketer, Claire Carlile Marketing
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Google Review Basics and Best Practices

30 September 2021, 08:30 PM
Dani Owens Owner & Local SEO Expert, Pigzilla
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How to Combat GMB & Review Spam

30 September 2021, 09:00 PM
Jason Brown, Ben Fisher & Darren Shaw Review Fraud, Steady Demand, LLC & Whitespark
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Ruby Rhod's Guide to Local Search Reporting (What to track, how to track it, and why)

30 September 2021, 09:30 PM
Greg Gifford Vice President of Search, SearchLab Digital
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